Wish It Lasted Forever
$17.59
Today the NBA is a vast global franchise—a billion-dollar industry seen by millions of fans in the United States and abroad. But it wasn’t always this successful. Before primetime ESPN coverage, lucrative branding deals like Air Jordans, and $40 million annual player salaries, there was the NBA of the 1970s and 1980s—when basketball was still an up-and-coming sport featuring old school beat reporters and players who wore Converse All-Stars.
Enter Dan Shaughnessy, then the beat reporter for The Boston Globe who covered the Boston Celtics every day from 1982 to 1986. It was a time when reporters travelled with professional teams—flying the same commercial airlines, riding the same buses, and staying in the same hotels. Shaughnessy knew the athletes as real people, losing free throw bets to Larry Bird, being gifted cheap cigars by the iconic coach Red Auerbach, and having his one-year-old daughter Sarah passed from player to player on a flight from Logan to Detroit Metro.
